Digital Marketing
SEARCH ENGINE OPTIMIZATION
Everyone wants their business website should be on the top of google's page ranking, achieving that milestone, however is a time-consuming,and complex process tied to an ever-changing roster of search ranking factors. Writing great content targeted to your customer's specific needs is a good start, but it's not enough. Successful SEO efforts require great strategy.
Our search engine optimization process starts with an audit of existing efforts and a baseline set of success metrics which we benchmark and improve upon over period. This includes:
SEO Process Work Flow
Keyword research:Most users aren't searching for simple terms - they're searching for something very specific, in terms of keyword research and keyword optimization. We define target search terms relevant to customer search queries.
Finding relevant competitors:We analyze your efforts alongside those of your closest competitors.
On Page and Off Page:We identify opportunities for improvement in page content.
Website Audit:We make sure the technical opportunities-such as metadata, https, and alt tags, for example-sync up with on-page efforts.
Conversion Analysis:We keep a mark on the returns you earning and improve the content to increase the conversion rates.
This process is flexible to shift as new insights arise from data analysis, allowing for ongoing improvement. Take the guesswork out of driving more qualified traffic to your site and get more leads using our SEO services.
There is a difference between 'SEO' and 'What is SEO' or 'How to optimize SEO.' The searches are different for each of these set of keywords. There is a different intent and goal and the user expects different content for each of these searches.